Bachelor in Business Administration (Marketing) (Honours)

3 years
Duration of Study

Jan, July, Sept
Intakes Period

Sultan Haji Ahmad Shah
Campus Location

R3/0414/6/0307 (04/29) (MQA/A9995)

About Course

This syllabus has been designed to meet the requirements of professional bodies and industries while giving students the competitive edge. Emphasis is on the application of knowledge through teamwork, case studies, simulations and real-life projects.

As for the Bachelor of Business Administration in Marketing, it is specifically designed to equip students with the basics of accounting, finance, computing, quantitative analysis, English, and economics besides a strong knowledge in marketing and management and their application to the real business environment. The courses offered are being specifically structured to produce excellent professionals who have in-depth knowledge of marketing management and are capable to bring out excellent ideas especially in the Malaysian business environment.

The courses offered are being specifically planned to provide students with strong theoretical and practical knowledge in marketing before they can pursue on to the factual world of the marketing sectors or go on with their studies to obtain the Master’s Degree in Marketing or in other MBA programmes.

This Bachelor in Marketing programme can be completed in 3 years.

What You’ll Learn

English for Business

Hubungan Etnik

Tamadun Islam & Tamadun Asia

Islam & Civil Society I/ Moral & Civil Society I

Islam & Civil Society II/ Moral & Civil Society II

Entry Requirement

For Malaysian Student

For International Student

International Students
International students are required to fulfil one of the English proficiency scores stated below to enrol at UNITEN. Foundation students who do not fulfil this English requirement are required to sit for the Test of English Proficiency (TEP) before they could enrol in the English Short Course (ESC).
– Malaysian University English Test (MUET)
Achieve Band 3 and above
– International English Language Testing System (IELTS)
Achieve 5.0 and above
– Test of English as a Foreign Language (TOEFL)
Achieve 500 (TOEFL) or 42 (TOEFL Internet-Based Test) and above

Fee Type Malaysian International

Total Tuition Fees RM 66,000 RM 69,000

Other Fees (Excluded from Total Tuition Fees) RM 1,348 EMGS Application Fee (Visa):
As per EMGS proforma invoice (upon acceptance of offer)

Registration Fee:
RM 7,000

Application Fee (upon acceptance of offer):
RM 1,100

Advanced Semester Fee (Included in Total Tuition Fees) RM 10,000 RM 10,000

Fee Type	Malaysian	International
Total Tuition Fees	RM 66,000	RM 69,000
Other Fees (Excluded from Total Tuition Fees)	RM 1,348	EMGS Application Fee (Visa): As per EMGS proforma invoice (upon acceptance of offer) Registration Fee: RM 7,000 Application Fee (upon acceptance of offer): RM 1,100
Advanced Semester Fee (Included in Total Tuition Fees)	RM 10,000	RM 10,000

*Full & partial scholarships are available to APPLY

Note: Other Fee type
Accommodation Advance Fee (if applicable) = RM250. Subject to terms and conditions. Other optional fees/charges include Medical Insurance, electricity, parking, English Short Course (ESC), Test of English Proficiency (TEP) and some student facilities within UNITEN.

Flexible payment options are available:

1. Full payment in advance

2. Monthly instalment plans

3. Full payment by two weeks before the semester’s final examinations

*The advanced semester fee policy will be implemented starting with the July 2025 intake.